Online tools can help people in disasters, but do they represent everyone? (article in The Conversation)

This article originally appeared in The Conversation.
Billy Tusker HaworthUniversity of ManchesterChristine EriksenUniversity of WollongongScott McKinnonUniversity of Wollongong

With natural hazard and climate-related disasters on the rise, online tools such as crowdsourced mapping and social media can help people understand and respond to a crisis. They enable people to share their location and contribute information.

But are these tools useful for everyone, or are some people marginalised? It is vital these tools include information provided from all sections of a community at risk.

Current evidence suggests that is not always the case.

Online tools let people help in disasters

Social media played an important role in coordinating response to the 2019 Queensland floods and the 2013 Tasmania bushfires. Community members used Facebook to coordinate sharing of resources such as food and water.

Crowdsourced mapping helped in response to the humanitarian crisis after the 2010 Haiti earthquake. Some of the most useful information came from public contributions.

Twitter provided similar critical insights during Hurricane Irma in South Florida in 2017.

Research shows these public contributions can help in disaster risk reduction, but they also have limitations.

In the rush to develop new disaster mitigation tools, it is important to consider whether they will help or harm the people most vulnerable in a disaster.

Who is vulnerable?

Extreme natural events, such as earthquakes and bushfires, are not considered disasters until vulnerable people are exposed to the hazard.

To determine people’s level of vulnerability we need to know:

  1. the level of individual and community exposure to a physical threat
  2. their access to resources that affect their capacity to cope when threats materialise.

Some groups in society will be more vulnerable to disaster than others. This includes people with immobility issues, caring roles, or limited access to resources such as money, information or support networks.

When disaster strikes, the pressure on some groups is often magnified.

The devastating scenes in New Orleans after Hurricane Katrina in 2005 and in Puerto Rico after Hurricane Maria in 2017 revealed the vulnerability of children in such disasters.

Unfortunately, emergency management can exacerbate the vulnerability of marginalised groups. For example, a US study last year showed that in the years after disasters, wealth increased for white people and declined for people of colour. The authors suggest this is linked to inequitable distribution of emergency and redevelopment aid.

Policies and practice have until recently mainly been written by, and for, the most predominant groups in our society, especially heterosexual white men.

Research shows how this can create gender inequities or exclude the needs of LGBTIQ communitiesformer refugees and migrants or domestic violence victims.

We need to ask: do new forms of disaster response help everyone in a community, or do they reproduce existing power imbalances?

Unequal access to digital technologies

Research has assessed the “techno-optimism” – a belief that technologies will solve our problems – associated with people using online tools to share information for disaster management.

These technologies inherently discriminate if access to them discriminates.

In Australia, the digital divide remains largely unchanged in recent years. In 2016-17 nearly 1.3 million households had no internet connection.

Lower digital inclusion is seen in already vulnerable groups, including the unemployed, migrants and the elderly.

Global internet penetration rates show uneven access between economically poorer parts of the world, such as Africa and Asia, and wealthier Western regions.

Representations of communities are skewed on the internet. Particular groups participate with varying degrees on social media and in crowdsourcing activities. For example, some ethnic minorities have poorer internet access than other groups even in the same country.

For crowdsourced mapping on platforms such as OpenStreetMap, studies find participation biases relating to gender. Men map far morethan women at local and global scales.

Research shows participation biases in community mapping activities towards older, more affluent men.

Protect the vulnerable

Persecuted minorities, including LGBTIQ communities and religious minorities, are often more vulnerable in disasters. Digital technologies, which expose people’s identities and fail to protect privacy, might increase that vulnerability.

Unequal participation means those who can participate may become further empowered, with more access to information and resources. As a result, gaps between privileged and marginalised people grow wider.

For example, local Kreyòl-speaking Haitians from poorer neighbourhoods contributed information via SMS for use on crowdsourced maps during the 2010 Haiti earthquake response.

But the information was translated and mapped in English for Western humanitarians. As they didn’t speak English, vulnerable Haitians were further marginalised by being unable to directly use and benefit from maps resulting from their own contributions.

Participation patterns in mapping do not reflect the true makeup of our diverse societies. But they do reflect where power lies – usually with dominant groups.

Any power imbalances that come from unequal online participation are pertinent to disaster risk reduction. They can amplify community tensions, social divides and marginalisation, and exacerbate vulnerability and risk.

With greater access to the benefits of online tools, and improved representation of diverse and marginalised people, we can better understand societies and reduce disaster impacts.

We must remain acutely aware of digital divides and participation biases. We must continually consider how these technologies can better include, value and elevate marginalised groups.

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Billy Tusker Haworth previously received funding from the Bushfire and Natural Hazards Cooperative Research Centre.
Christine Eriksen receives funding from the Australian Research Council (DE150100242, DP170100096).
Scott McKinnon has previously worked on projects funded by the Australian Research Council.
University of Wollongong provides funding as a member of The Conversation AU.
University of Manchester provides funding as a member of The Conversation UK.
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Geographic information and communication technologies for supporting smallholder agriculture. (#AGILE2018 conference poster)

Below is a poster I prepared on some work following my postdoc research in 2017, presenting lessons learned from review of information and communication technology initiatives for disseminating agricultural geographic information (AGI) direct to smallholder farmers, who increasingly face short and long term climate shocks and stresses. The poster was displayed at the 21st AGILE conference on Geo-information science, University of Lund, June 2018.
Download the PDF version here: AGILE_poster_Final_June2018

AGILE_poster_Final_June2018

Challenges for disaster management research, policy and practice: a call for new perspectives

Dr Billy Tusker Haworth, Lecturer and Programme Director MSc International Disaster Management, Humanitarian and Conflict Response Institute, University of Manchester.
E: billy.haworth@manchester.ac.uk, Twitter: @BillyTusker
This post originally appeared on the HCRI blog.

Disaster management, in theory and in practice, is complex to say the least. While there are many things that are done well and are well-understood, many challenges remain for researchers, policy makers, and emergency practitioners. Even as a Lecturer in Disaster Management and Programme Director for a Masters programme specifically focused on International Disaster Management, I do not purport to be an expert on most aspects of the field. Drawing from my own research and wider reading, teaching, observations made at academic and industry conferences, and experiences with emergency organisations, my aim for this post is to reflect on four aspects of disaster management that I think are problematic, challenging for the field, or in need of improvement for more effective disaster management. These words are merely one academic’s musings on where further research and/or policy attention may be warranted, and I welcome any comments or discussions from others.

  1. Can we bounce past resilience yet?
    The concept of resilience has come into vogue in disaster research and practice over the past decade and now dominates policy agendas throughout the world (e.g. Sendai framework). Resilience has great merit in application to disaster management in theory.  It is not difficult to see how either of the most popular conceptualisations of resilience can be useful in aiding understanding of disasters; resilience as the ability of a system (or community, or individual) to either absorb stress and resist significant disruption (social-ecological perspective), or to ‘bounce back’ to normal functioning following a shock (engineering perspective). However, the application of these concepts to disaster management, both in policy interpretations and in practical measures to ‘build’ resilience, remains a challenge.There are numerous extant critiques of resilience in the disaster literature, many of which I agree with. These include, among others, a lack of consensus over what resilience actually is, that resilience definitions routinely combine elements of both ecological and engineering resilience (such as the definition adopted by UNISDR) but these are actually somewhat contradictory ideas, that measuring resilience is too difficult, and the question of whether it is appropriate for people to ‘bounce back’ to their pre-disaster conditions, which for many may be a highly vulnerable and undesirable state. The counter to this last critique has been proposals of revised interpretations of resilience as ‘building back better’ or ‘bouncing forward’.For me the central problem with resilience lies in a series of disconnects. I perceive a disconnect between what resilience refers to in academic conceptualisations and how these are interpreted and applied in disaster policies, and I see a further disconnect between resilience in policy and what it looks like, or how it is implemented and/or achieved in practice. I have heard numerous emergency practitioners in Australia and the UK say in public forums that they do not know what resilience is, or that the field is struggling to comprehend resilience approaches, yet these are the people responsible for implementing (and often devising) policies centred around resilience. I myself often find it difficult to see concrete connections between the theoretical understandings of resilience in academic literature and ‘resilience building activities’ in practice, which often appear to be increasingly about shifting the responsibility of emergency agencies over to the public. It is often unclear in resilience policies how one should go about actually implementing ‘resilience building’ at all. This, I argue, causes confusion, and without clear means for achieving the goals of resilience policies, they remain ineffective and draw attention away from developing more meaningful approaches.

    Whether resilience is just a buzzword, or whether or not policy interpretations and implementations align with academic theory may or may not be important, if whatever the strategies are in practice achieve their aims of decreasing disaster impacts for communities. But in terms of the amount of attention given to the concept in research and in practice versus the measurable benefits for reducing disaster impacts, perhaps it is time we moved the debate on and bounced right on past resilience (in theory, at least).

  1. Can we more meaningfully include the public in disaster risk reduction?
    Coupled with the growing resilience agenda has been a push to increase community engagement in disaster risk reduction, with research demonstrating that information dissemination alone is insufficient for meaningful risk reduction and disaster preparedness action. Approaches centred on community engagement are becoming increasingly present in emergency organisations, likely with varying success (the Tasmania Fire Service’s Bushfire Ready Neighbourhoods programme appears to me to be one of the better ones).

mapping Bushfire Ready Neighbourhoods community engagement activities: participatory mapping (image credit: Billy Haworth).

In Australia and elsewhere, the push for increased community engagement presents in concert with broader policy agendas of shared responsibility. As a policy shared responsibility emphasises that the burden of emergency management and risk reduction should be shouldered by all parties involved, including national, state, and local government, as well as other stakeholders, businesses, communities, households and individuals, while recognising that the weight of responsibility and expected tasks looks different for these different groups. Similar to my thoughts on resilience, I argue there are differences between shared responsibility and community engagement in theory and policy and how they appear in practice. Scholars have critiqued shared responsibility as being more akin to the public ‘doing what agencies want them to’ (like creating their own emergency plans in order to better-help themselves), rather than sharing of much at all, and state that in order to share responsibility for disaster resilience, control over risk management decisions, actions and processes also needs to be shared. In disaster management at present, this largely doesn’t occur.

When citizens are engaged in disaster management and have been involved by their own volition, they are often seen as problematic or disruptive by authorities, as has been the case with some instances of spontaneous volunteering or the public’s use of social media during crises. While a policy shift has occurred from response to disaster risk reduction and resilience building (community engagement) over the last decade or so, I believe considerable cultural change in emergency organisations is still required to more meaningfully value and incorporate citizens and their knowledge into disaster risk reduction.

The field of citizen science offers important lessons learnt of relevance to disaster management. Citizen science refers to the practice of engaging members of the public in scientific research. Thanks to citizens observing, collecting, sharing and analysing data, a vast range of high-quality scientific research has been completed, much of which would not have been possible otherwise. If disaster management valued community knowledge like citizen science does, protocols and systems could be established to promote and encourage the most useful citizen practices and allow for improved harnessing of citizen action and community-supplied information.

  1. Can we better-incorporate and appreciate gender and sexual diversity in disaster management (policies, organisations, and research)?
    Here, there are three areas I believe need further attention: 1) considerations of gender and sexual minorities in responding to and managing disasters, 2) diversity of personnel in emergency organisations, and 3) diversity in research and teaching. Sexual and gender minorities are commonly recognised as a vulnerable group in disaster policies. Yet, research into LGBTIQ experiences in disasters highlights significant policy and practice failings (such as the lack of planning and provision for the safety of transgender people when using bathrooms in evacuation or refuge centres). These failings are often due to hetero-normative assumptions around things like what a ‘family’ looks like (e.g. a family with two mums may not be recognised in the same way as a family with male and female parents in policies in some jurisdictions). Heterogeneity within groups such as ‘gender and sexual minorities’, and that disaster risk is also experienced unequally within vulnerable populations, also needs further recognition in disaster policy (and in research!). Lesbians, bisexual women and queers of colour, for instance, were more vulnerable during Hurricane Katrina than white middle-class gay men due to lower incomes and the neighbourhoods where they lived being subject to increased flooding. Lastly here, and quite simply, failure to recognise people as anything other than male or female in disaster policy terminology highlights the shortfall between operational disaster management and the actual needs and makeup of contemporary societies.

blue diamond.jpg The LGBT+ rights group Blue Diamond Society in Nepal established a camp for LGBT+ people following earthquakes in 2015, as neither the UN nor the government delivered non-binary aid, despite Nepal legally recognising transgender people (image credit: Blue Diamond Society).

Emergency organisations have made concerted efforts in recent years to increase diversity in their ranks, particularly related to gender. But these efforts have largely been flawed (or at least limited) from the beginning in that they frequently consider gender diversity as an issue concerned only with increasing the proportions of women in organisations. While this is certainly needed, there is no question (in many societies at least, and especially in the West), that there are people who do not align with or identify as either of these binary terms. So, why is the discussion around gender diversity so often limited to male or female? I have witnessed a number of disaster management conference sessions and panels on “Diversity” that have not only focused almost solely on gender in the absence of other diversity challenges, such as increasing representation of sexual minorities, racial and ethnic groups, indigenous peoples, religious affiliations, or people living with disabilities, but have based diversity discussions on quotas for number of women in organisations. Such a narrow framing of diversity has a range of negative implications.

For issues of trust, risk communication, and the heeding of warnings, it is important that the people serving a community ‘look like’ the community, and thus in increasingly diverse societies, there needs to be greater representation of diversity in all forms in emergency organisations. In Australia at least, it is no secret that disaster management in practice is dominated by older straight white males, which may be difficult for many in communities to relate to. A lack of diversity also impacts the amount of and types of people who volunteer in disaster organisations. Volunteers are vital to many organisations, but again, if organisations don’t represent them, community members may not be inclined to join. Significantly, if the people designing and implementing disaster policies do not represent or at least appreciate the diversity of populations they are working for, disaster management in policy and practice will remain limited in its ability to adequately deliver its aims of decreasing disaster impacts for communities (as per my first point in this section).

In academia, I believe we can do better here too. Emergency organisations are not unique in their often narrow binary framings of gender. In terms of further work, we need more research into experiences of gender and sexual minorities in disaster management in general, and into more nuanced and specific questions in a variety of contexts, such as exploration of differences between groups under the LGBTIQ umbrella, and further, between individuals within each of those sub-categories. In teaching on disaster management we could look to include perspectives from a more diverse range of scholars from various backgrounds. While I haven’t surveyed the suggested readings for my courses, my feeling is the author list is likely dominated by cisgender males, probably Caucasian and heterosexual too.

  1. Can we encourage more comprehensive and better-informed media reporting of disasters beyond crisis response?
    Mainstream media reporting on disaster management largely focuses on immediate response to emergencies. I appreciate this may make for a more exciting news story, but this presents a limited view of disaster management, which is complex and involves so much more than emergency response. Promotion of activities like disaster preparedness in news stories may be helpful for achieving some of the policy objectives mentioned above, such as disaster risk reduction and community resilience. Further, disaster impacts do not stop when the journalists move on, and the effects of disasters extend into the future, often for years. Yet, disaster recovery stories are rarely told (there are exceptions of course, e.g. Al Jazeera produced a number of follow-up stories in the years after the Haiti earthquake in 2010).

    Media tend to over-report the experiences of ‘home citizens’ in disaster areas, for example the stories of British citizens impacted by Hurricane Irma in the United States, or Australian and British tourists in areas impacted by the 2004 Indian Ocean Tsunami. My colleague, Gemma Sou, has written on these and related topics, and calls for greater recognition of the impacts to local people in disaster regions. Further to this, I argue that increased emphasis on home citizens in the media discourages people at ‘home’ from relating risk to themselves (by ‘home’, I mean the country the media outlet is largely reporting to, e.g. BBC to Britain). Reporting on tourists in disasters contributes to a mentality that disasters happen ‘over there’ and people who go ‘over there’ are at risk, but they are safe at home, which is not an accurate narrative.

    Finally, western media could present a more global picture of disasters (particularly those claiming to deliver ‘world news’). During Hurricane Irma in the US, for instance, there were several ongoing disasters with impacts on populations comparable to Irma that received substantially less coverage (e.g. cholera outbreak in Yemen, floods in India, Bangladesh and Nepal, a mudslide in Sierra Leone). Alluding to my points in section 3, media could also present stories on and from more diverse perspectives in delivering more global pictures of disasters (Research has shown LGBTIQ narratives are rarely told in mainstream disaster reporting, for instance, and news media influences both public understandings and disaster policies). Of course, I recognise the commercial impetus that influences what and how journalists and media outlets report on disasters, and the reality of providing content that will satisfy readers (paying customers). I would question, however, the role of national, largely government (or tax payer) funded news broadcasters. Are national broadcasters like the BBC or ABC (Australia) presenting the kind of balanced coverage of disasters we (I, at least) might hope for from a non-commercial service?

These are just some of the current research, policy, and practice challenges I perceive for disaster management, and of course there are many more. While we continue to conduct our work and engage in this field, whether it be through policy and practice, academic research, or studies at HCRI and elsewhere, I encourage us to be aware: aware of our relative positions and perspectives, and to increasingly consider the perspectives of others. I started this post by saying that disaster management is complex, and I will finish in recognition of that by calling for greater integration between individuals and sectors involved in disaster management, including academia, government and disaster organisations, the private sector, and, significantly, citizens from all walks of life, because complex problems are rarely solved with simple solutions.

Contributions of digital volunteering to community disaster resilience (BNHCRC Showcase, and AFAC/BNHCRC 2017 conference poster)

Below is a poster I prepared on some aspects of my PhD research into volunteered geographic information and disaster risk reduction. The research in the poster is co-authored by Eleanor Bruce and Josh Whittaker. It was displayed as part of the Bushfire & Natural Hazards Cooperative Research Centre (BNHCRC) Research Showcase event in Adelaide, July 2017, and will also be presented at the AFAC/BNHCRC 2017 annual Fire & Emergency Management conference in Sydney, September 2017.
Download the full high-res version here (7MB): 79._billy_haworth

HAWORTH_bnhcrc-poster-2017

Research summary: DIGITAL VOLUNTEERING IN DISASTER RISK REDUCTION: AN OPPORTUNITY OR A CHALLENGE?

Recently I undertook the useful but challenging task of summarizing my ~70,000 word PhD thesis into a few hundred words for the Bushfire & Natural Hazards CRC Hazard Notes publication (Download pdf).

It was a useful task because science communication and research dissemination are important to me, particularly to areas outside the world of academic journals, and a 2-page research summary can be more effective for reaching emergency management practices, policy makers, or even the general public. It can also be easily shared and re-shared on social media to even wider audiences.

It was also a challenging task though, as my PhD research is still relatively fresh, it was difficult to choose just a few *key* findings to share. “But it’s all such excellent work! Why wouldn’t everybody want to read every word!?” Hardly :p 😉
That’s not entirely true. I did (and do) have a pretty clear idea of what my key major findings are, and so I should having only recently completed the work and distilled it into presentations and journal articles. Nevertheless, it was a challenge to summarize large volumes of diverse content into very, very tight word limits. Its a challenge I highly recommend others take up, not only to increase the accessibility of your work, but it also helped me further clarify for myself what exactly are the important messages from my broader research, and, importantly, why. For me, these vary depending on context and audience, and they may for others too.

Hazard Note 28 covers my PhD research findings into the role of volunteered geographic information in fostering community engagement in disaster risk reduction. In recent years, information from community members contributed online has proved highly useful in emergencies. Information sharing activities by private citizens using social media, smartphones, and web mapping tools have been termed volunteered geographic information (VGI), or digital volunteering. This research examined the potential role of VGI in fostering community engagement in bushfire preparation.

There are many opportunities, challenges and implications of VGI in emergency management, much broader than just bushfire. Findings show that VGI is more than just technology – it is about people sharing their knowledge and mapping collaboratively as a social practice. It presents opportunities for citizen empowerment in line with shared responsibility, but also challenges with power moving away from the traditional command and control of emergency services.

This research provides a clearer path for emergency service agencies to best-utilise these technologies for and with communities, helping to increase volunteering sustainability, community engagement and disaster resilience.

Talking partnerships in emergency management (AFAC2016 conference)

(My contribution at 3mins)

Seminar presentation on PhD research: volunteered geographic information and bushfire preparation

Below is a recording of a 20 minute presentation I recently gave on my PhD research as part of the Thinking Space seminar series in the School of Geosciences at the University of Sydney.

Power to the people: Implications of volunteered geographic information for official emergency management (AFAC/BNHCRC 2015 conference poster)

Earlier this month I was fortunate to attend the annual Australasian Fire and Emergency Service Authorities Council/Bushfire & Natural Hazards Cooperative Research Centre (AFAC/BNHCRC) conference in Adelaide, South Australia. I was invited to give a Three Minute Thesis presentation, which I did. I also presented a poster on the implications of VGI on traditional emergency management from some of my PhD research, and here it is for you to look at for free and keep forever!
Download Pdf: B.Haworth_BNHCRC-AFAC Poster-2015_Final

B.Haworth_BNHCRC-AFAC Poster-2015_Final

Non-traditional volunteering: VGI and bushfire preparation (AFAC/BNHCRC 2014 conference poster)

Earlier this month I was fortunate to attend the annual Australasian Fire and Emergency Service Authorities Council/Bushfire & Natural Hazards Cooperative Research Centre (AFAC/BNHCRC) conference in Wellington, New Zealand.  I presented a poster on some of my PhD research on the role of VGI in disaster preparation and community engagement in Tasmania, and here it is!
A PDF is available for download here: B.Haworth_BNHCRC-AFAC Poster-2014

VGI and bushfire preparation in Tasmania – Part 3

In this short post, the third in a series around my PhD fieldwork in Tasmania, I will briefly provide comment on the end of the trip and the last three communities I visited. In Tasmania I was working in collaboration with the Tasmania Fire Service to visit a number of at-risk communities and survey residents about their bushfire preparation, their use of social media and Volunteered Geographic Information (VGI) technologies, and how they may or may not like to use these technologies for future fire preparations. The aim was to gain insight into the potential role of VGI for fostering community engagement and building individual resilience through connectedness in wildfire preparations, and to build an evidence base for further more detailed work work particular communities in this space. The survey results are still being returned, and my next task is to start collating results. I will endeavour to discuss some of the analyses here in the coming months.
Gladstone – a small rural town in the North East of the state.  The population here is small, and there is only one local store.  It was difficult to get a good gauge of bushfire preparation here as there really weren’t many people around at the time of day I visited. I could only assume most people farm or work elsewhere. But the fire risk was clear, with the area very dry and bushland close to the perimeter of the township on all sides.
In Hadspen, a community south west of Launceston in northern Tasmania, flammable bushland approaches very closely to the township surrounds. This image was taken at the local sports and recreation grounds, which constitutes a Nearby Safer Place
These last two images both show a view across to Blackstone Heights, a community in broader Launceston characterized by numerous properties at risk positioned on slopes surrounded tightly by bush.

VGI and bushfire preparation in Tasmania – Part 1

Last July I went back to study at the University of Sydney. I’m studying for a PhD in Geography and working with some truly excellent people. My research is centred around Volunteered Geographic Information (VGI) and natural disaster management. More specifically I’m looking at the potential use of VGI technologies for fostering community engagement in bushfire preparation. This research, now supported by the Bushfire and Natural Hazards Cooperative Research Centre (BNHCRC), has lead me to the beautiful state of Tasmania to work in collaboration with the Tasmania Fire Service (TFS), undertaking fieldwork in high bushfire-risk communities across the state.

Key research objectives include determining the present levels of engagement in bushfire preparation, the present levels of engagement with VGI technologies and social media, and assessing the potential role for VGI to play in building bushfire resilience through community engagement. 
Through surveys, questionnaires and interviews I aim to gain insight into the following research questions:

  • What proportion of people currently engages in bushfire preparation?
  • What proportion of people currently feels empowered about their own bushfire management?
  • How do people currently engage with their community?
  • How many people use social media (or other VGI sources) in the community? What tools in particular, and what for?
  • How many people use or would use social media/VGI in relation to bushfire events, and in what ways?
  • Is VGI considered a reliable source for bushfire management?
  • How useful are VGI technologies and social media considered to be for bushfire preparation?

I hope to use this blog to discuss some of the findings of this work in the future, but for now while I am still in Tasmania carrying out the field studies I will just share a few pictures and bits along the way from all the interesting places I’m visiting for this work.

Flying over Tasmania en route to Hobart
Mount Nelson – a suburb in the south of Hobart with many properties on high terrain very close to bushland. The area was significantly impacted by the infamous 1967 fires that devastated southern Tasmania.
Tolmans Hill – a relatively new and small community next to Mount Nelson. This image shows a blackened area where a small fire occurred last week, highlighting the potential danger for people and properties living in areas like this.
Woodbridge – an area again largely impacted by bushfire in the past, Woodbridge to me seemed a highly connected community with many people actively involved in groups to engage fire preparation and local warning strategies, predominantly driven by a few ‘local champions’. This photo was taken looking out over the water from the Peppermint Bay cafe.
Lachlan – a community north of Hobart characterised by properties typically with several acres of land high up in the hills close to bush. The thing that struck me in this area was the number of people living in high risk areas with only one road access. If fires were to block these access roads or damage vital infrastructure, such as wooden bridges, many people could potentially be trapped in place. Considering scenarios like this further highlights to me the importance of preparing for bushfires and having a Bushfire Survival Plan. A good plan may be to leave early, but what if you’re in a situation like mentioned above and there is no way out; if you’re too late to leave, what is your plan B?

Social media and crisis management: A Sydney conference


The Water Services Sector Group’s Social Media Conference was recently held in Sydney and I had the pleasure of attending. With a focus on crisis management and disaster response, a number of key speakers from various parts of the world shared their insights and experiences in the growing field of social media, which all agreed is now an undeniably important component of modern society. 

Melanie Irons spoke of the pivotal role of social media in mobilising a community through her Facebook page in response to the 2013 Tasmania bushfires. Suzanne Bernier used examples such as the ‘Yes we can’ Obama campaign and ‘Domino’s Pizza Scandal’ YouTube videos to illustrate the role of social media in shaping the reputation of individuals and organizations, demonstrating the impact social media use can have to define, destroy, or strengthen during crisis scenarios. Caroline Milligan described the concept of a ‘Virtual Operations Support Team’ with key events such as the London 2012 Olympics or Hurricane Sandy having much of their social media crisis preparation and response performed virtually by her team based in New Zealand. And Charlie Hawkins demonstrated some of the latest social media harnessing and visualization tools developed by the CSIRO. 

While shortcomings were noted, such as the need for report verification, rumour control and negative posts, the overall consensus was the positive attributes of social media use in crisis management, such as the facilitation of coordination and collaboration, speed of information transfer, bi-directional communication and individual empowerment, far outweighed the negative. The message of the day was clear: social media is here to stay. It needs to be incorporated into emergency management strategies and policy in order to foster the most effective collaboration between connected communities and official information sources. The general public now expect authorities and organizations to be active on social media. How organizations respond to this expectation and how they conduct themselves by involving (or not involving) themselves in social media conversations can directly impact their perceived credibility and overall effectiveness both in disaster situations, and in public more broadly.